CoolTool Has Launched AI-Powered Webcam Eye Tracking

CoolTool is a unique automated neuromarketing platform expanding the opportunities of neuromarketing research to a previously unimaginable extent. Recently the company has developed and launched the beta version of unique webcam-based eye tracking running on Artificial Intelligence technology. It ensures a high precision of results and opens new opportunities for marketing research.

Recently the company has introduced the Emotion Measurement neuromarketing online tool. Respondents may complete surveys not in neuro-laboratories but in the more comfortable places where they usually come across advertising. Clients can collect data by just sending the link via different digital channels that is much more easier.

Surprises webcam-based eye tracking brings

First of all, the considerably high accuracy of results, followed by the unprecedented speed of the tool adjustment and usage, as well as wider possibilities now available for everyone.

Gaze movement tracking tool is perfectly suitable for testing of communication materials – videos, static advertising, product visibility on a shelf, and website mockups. From now on it will be accessible not only for digital and professional research agencies, but for mass usage by marketers, advertisers, designers, as well as all other actors who need consumer insights fast and affordable in terms of time and resources.

Ultimate advantages of webcam-based eye tracking

● The possibility to cover a wide audience immediately (you, as well as the respondents, don’t need any hardware as it’s an online solution).

● There is no need to equip a lab and invite people into one room to participate in the test as it always used to be.

● Respondents can take these tests regardless of their location – from the computer, laptop or from a smartphone.

● Respondents don’t have to install any kind of software.

● With the turned on webcam, you can conduct eye tracking and emotion measurement tests simultaneously, which is very important for the comprehensive testing of video advertising.

● You can use any webcam (inbuilt or external, though the better the resolution of the webcam, the more accurate the results).

● In case you don’t have respondents, you can use the CoolTool service to gain direct access to respondents from all over the world (online panels).

The CoolTool team continues to work on the improvement of its technology and strives to launch the most high-precision eye-tracking technology in the world in the nearest possible future. The company would appreciate hearing any feedback from users and calls to test their automated neuromarketing platform with a free account.

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Secrets to the Structure of a Commercial Property Management Proposal

In commercial real estate agency, it is common to be preparing a property management proposal to submit to the property owner following a sale or a lease. This is the most opportune time to seek a new management appointment.The structure of a commercial property management proposal will be designed for the property, the landlord, and the general precinct location. Importantly the proposal should tap into the strategies and ideas that help the property owner to achieve better property performance through sensible strategies of lease performance, income, and expenditure control.Here are some key ideas to help structure your proposal for the management of the property. You can add your specific agency recommendations around the model.An executive summary should always be placed at the front of the document. This allows the client to quickly grasp of the main strategies and outcomes that you can see as part of the management strategy.
Summarise the property physically together with locational elements that impact tenancy mix or occupancy. This provides clarity as to how you see the property and how it can be managed.
The lease and tenant mix management processes should be detailed within a section of the proposal. Care must also be taken in reviewing the tenancy schedule first to ensure that the leases are totally understood and accurately reflected in your recommendations. You should also be looking for occupancy matters that need to be immediately addressed after management handover; such as rent reviews, options, lease expiries, make good processes, and arrears.
The daily maintenance and function of the property will require a specific management processes. The tenants, customers, and landlord each have a different relationship to the performance of the property physically; they all have needs in the management of the property. It is wise to review the special maintenance demands of the property and to make specific recommendations regards maintenance controls, plant and machinery management, and risk management that applies to property function. As part of this it may be necessary to talk to the contractors that supply specialised maintenance services to the plant and equipment.
The property manager reporting processes to the landlord will be part of the property management service. Detail the relevant reporting systems that you can adopt and implement. The landlord may have other particular special reporting requirements to incorporate into the program.
The financial reports to be provided to the landlord can be split into examples at the back of the document; this allows the landlord to see the comprehensive nature of your reports and controls. Normally the reports will include income analysis, expenditure analysis, budget status report, arrears report, tenancy mix strategy, tenancy schedule, and lease management report.
The management of maintenance contractors associated with the essential services and major plant and equipment should be itemised. The major plant and equipment provides functionality to the property and tenant occupancy comfort. Any concerns that you may have here should be identified in the proposal.
If the subject property is complex and contains a number of tenancies, it is likely that a business plan including a tenant mix strategy should be compiled. This helps the landlord to see just how you will implement controls across the tenant mix.
Summarise the relevant personnel to be applied to the management of the property. In a large office or retail property the list is lengthy; it can include property manager, lease manager, engineer or maintenance manager, tenant services manager, and onsite management staff.
The fees to be charged to manage the property should be itemised. In some cases they will be split into base management fee, on site management office costs, and the on-site management staff.Within each of these main categories of your proposal, you will have recommendations and ideas regard particular things that should be immediately implemented in the property.The property management proposal is prepared on the basis of relevance to the property and the needs of the landlord; not on the relevance of your agency to manage it (you will prove that anyway if your proposal is of high quality).

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Selecting Online Content Marketing Service Providers Made Easy

Have you wondered why? In the search for the ‘content gold,’ marketing service providers are ‘heading west’ as more businesses continue their shift towards the creation of their media programs and launching content marketing dominance.Many types of this are fighting for a content dominance or trying to ‘ride the wave’ to content marketing deliverance.Still, there are some content marketing agency truths that you must know to explore where it’s all heading!Most content marketing agencies don’t market content Yes, it’s a hard fact to swallow that most organizations don’t market with content at all. Marketing organizations are infamous for concentrating on sales-led marketing campaigns where sales relationships and cold calls rule.Lack of patience or the lack of resource, whatever you may cite the reason, agencies offering content services rarely create great content that attracts and sells and assist to in retaining their base of customers.Business Lessons – Before you are about to hire online service providers, make sure to dig deeper into their previous work and examine if the content generated serves the purpose or was just to satisfy ‘me too’ blogs that you can find everywhere on the web.Most SEO agencies don’t know the ABC of content marketing. Google is smart, and it’s almost impossible to game the system. Getting found through search engines has more to do with incredible storytelling that everything else.Today, many SEO companies want to divert the entire focus to this marketing, why? The reason being beside real SEO tricks drying up and the value that they used to offer to customers who used to be huge was not the same anymore.Many SEO companies are in the same position and are making the switch swiftly. Others have left content marketing nickname for their SEO content creation service and calling it text marketing.Yes, it must be stated that they have added services such as video production, infographics creation, blog content creation, but you must note that content creation is a small part of that services.As a result, strategic planning elements of audience private gathering, internal content integration, mission statement creation, analytics and measurement outside of content consumptions metrics are missing.Business Lessons – A comprehensive planning will fulfill many organizational goals. SEO is just a small part covering a few marketing missions. As a result, ensure that this strategy goes beyond the primary funnel considerations.Most content marketing agencies are concerned about planning and not execution.It is a good thing that you plan, strategize your content planning, but for who long? When will you correctly implement it in practice to see the projected results? Only planning and not executing to know the results means draining down all efforts.It is happening with a majority of the online content marketing service providers. What’s more, even some content planning document showcases the recommendations that less content is produced or also stopping of the content program altogether.Now, with this type of thinking, you can only assume where will these agencies land and in what state?Business Lessons – Even if you have hired online text marketing service providers just for the content execution, also ask them an executable text marketing strategy. It will help you know what your agency knows about your industry and how they plan to serve the audience because content delivery is more natural than drafting a content strategy.Most content agencies still consider content marketing as a campaign Organizations need to understand that unlike any other marketing types, It is an ongoing process and without an end date. It must not be considered a campaign at all.When you consider content marketing as a campaign, you work for its execution and success within a defined time frame which is a wrong approach.This is an ongoing process which your online content marketing service providers need to work on full throttle and without an end date to leverage success gradually.Business Lessons – Keep away from online these service providers who term as ‘campaign’ and not a ‘program.’ It is crucial to do because an agency is terming it a campaign will work for it for a short time and not consecutively.You just need to come out of the shell that this is only a small part of marketing. No, it has a large chunk of its credit because the more you will invest in a ‘program,’ the more your business will evolve over the time to get the success that your services and products genuinely deserve.

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